考研英語：歷年真題閱讀要點之1995-Text 1（二）

　　And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements.

　　most important of all“最重要的是”，可以用于寫作，起到連接的作用;guarantee“保證”，也可以充當動詞;reasonable value“合理的價格，公道的價格”;apart from“除...之外，且不說”;that引導同位語從句，解釋說明抽象名詞fact;act“法案”，也可以用bill;govern“管理”，名詞governance;term“條款”;regular“合格的”，regular advertiser可以表示“正式的廣告商”;dare do sth.“敢于做某事”;promote“推銷”，也可以表示“提升，促進”;that引導定語從句，修飾限定product;fail to do“不能做某事”;live up to“達到，不辜負”;promise“許諾”，也可以充當動詞，promising則表示“有希望的，有前途的”。

　　He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.

　　fool“欺騙，愚弄”;misleading“誤導性的”;mercifully“幸虧”，也可以表示“仁慈地”，名詞形式mercy，at the mercy of“任憑...擺布，完全受...的支配”;have the good sense“明智”;inferior article“劣質商品”，inferior“次的，差的”，常見搭配be inferior to“次于”，名詞inferiority，反義詞superior“優(yōu)秀的，出眾的”，be superior to“優(yōu)于”，名詞superiority;consistently“始終”;advertised過去分詞，表被動;it指代逗號前“某種商品不斷地打廣告宣傳”這樣的情況;the surest proof“最可靠的證據”;I know為插入語;that引導同位語從句，解釋說明抽象名詞proof;claim“聲稱”;and連接兩個并列的that引導的同位語從句;represent“代表”，形容詞representative“典型的，具有代表性的”;good value“物有所值”。